Now that all remaining Toys R Us stores in the U.S. have officially closed, the San Antonio Zoo is offering the company a cheeky way to let its nostalgia-fueled brand live on.
Geoffrey the Giraffe has been the face of Toys R Us for more than half a century, but no longer. Rather than let him fade into obscurity — like the Frito Bandito or the Noid — the San Antonio Zoo offered Geoffrey the chance to become its mascot for the zoo’s giraffe conservation efforts. They even put together a YouTube video making their case.
Don’t let #GeofrreytheGiraffe become extinct! Let’s get the attention of the owners at #toysrus to join the effort to save giraffes by donating the use of their most recognizable intellectual property, Geoffrey. Watch our video to learn more, https://t.co/xMTwxxVp6X
— San Antonio Zoo & Zoo School🦏 (@SanAntonioZoo) June 29, 2018
According to estimates by the Giraffe Conservation Foundation and the International Union for Conservation of Nature, there are fewer than 100,000 giraffes left in the world. This marks an alarming 40% drop in the past 30 years, stemming largely from human activity. If we don’t take action, at least some giraffe species will be lost to extinction.
Every June 21, GCF organizes World Giraffe Day. This year’s event centered around Operation Twiga III, an effort to relocate Nubian giraffes in Uganda for conservation purposes. While giraffes don’t serve a function crucial to humans’ survival (the way bees and butterflies are needed for pollination), their plight is just another example of humanity’s destruction of nature’s beauty. Do we really want a world without giraffes?
The zoo hopes to raise $100,000 for the GCF to aid their goals of “supporting a sustainable future where all giraffe populations and sub-species are protected and secured in the wild.”
While there’s no news on whether Toys R Us will allow its recently-unemployed cartoon mascot to join in the campaign, you can’t really blame the zoo for shooting its shot.
Geoffrey the @ToysRUs mascot may be going extinct! We are passionate about securing a future for wildlife and would like to secure a future for Geoffrey so that he can be a symbol for giraffe conservation. Donate today!https://t.co/KABpwlbQUX#SaveGeoffrey#SaveGiraffes pic.twitter.com/Uxjjl39EnJ
— San Antonio Zoo & Zoo School🦏 (@SanAntonioZoo) June 28, 2018